Disneyization is depicted as a process by which the principles of the Disney theme parks dominate more and more sectors of society. Bryman, a British sociologist, proposes the idea of Disneyization as a complementary no- tion to McDonaldization in contemporary society. He outlines four. I am grateful to: Blackwell Publishers for permission to use material from ‘The Disneyization of society’, The Sociological Review, 47 (1), , 25–47; SAGE.

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dissneyization In addition to shopping malls as locations where theme park attractions, shopping and restaurants merge, large complexes like the festival marketplaces and tourist enclaves see Chapter 6 on the latterprovide examples of locations where different forms of consumption are brought together. Adventureland; Frontierland; Tomorrowland or Discoveryland ; and Fantasyland.

Gradually, such rides have been incorporated as a result of pressure from younger visitors who found Disney fare too tame.

One of the main foundations for Disneyization is that of increasing the appeal of goods dianeyization services and the settings in which they are purveyed in the increasingly homogenized environments that are the products of McDonaldization.

In earlier publications on Disneyization, I referred to this dimension as dedifferentiation of consumption but have decided to employ the somewhat less opaque term, hybrid consumption.

Disneyfication – Wikipedia

Quoted in Barber This process of convergence is revealed in: The second sense in which theming can be said to be occurring in relation to zoos is that, in the process of reconstructing their institutional identities, zoos are theming themselves at the corporate level. One was that the proposed park was to be located on almost sacred ground, an area of immense symbolic significance for the American people. Disneyozation am grateful to: This socity element brings out the importance of performance work in Disneyization, an issue that will be returned to in Chapter 5.

After a period in which themed restaurant chains rolled out more and more outlets and newcomers arrived on the scene to participate in what was seen as an insatiable appetite for this genre of eating, around the turn of the millennium the eating public began to fall out of love with them. At the large malls, designers have built theme parks and other leisure facilities.


Disneyizatioon apparently benign process of reinvigorating areas that have fallen on hard times, in the case of dock areas usually in response to declines in ship building or to shifts in commercial maritime activity, has been heavily criticized.

The idea here is that by including several different forms of consumption in one place or nearly one place, a destination is created that is more than the sum of its parts.

As with all Disney theme parks, a land provides the background narrative to the attractions within it. Theming can be found with varying degrees of elaborateness in other retail sectors as well. Walz observes that during this period traditional Disney themes of the kind that will be encountered in later chapters, such as nostalgic yearnings, were in evidence. The emphasis will be placed primarily on the creation of place in connection with tourism.

For writers like these, the process of Disneyfication is one of rendering the material being worked upon a fairy tale, a novel, a historical event into a standardized format that is almost instantly recognizable as being from the Disney stable. McDonaldization is frequently accused of creating a world of homogeneity and sameness.

Quoted in Handler and Gable It had become an area that many New Yorkers chose to avoid unless they were looking for the less than salubrious trade that was rife there. In much the same way that in themed restaurants theming is often accompanied by simulation in order to project a sense of the theme — like the moving animals and tropical downpours in Rainforest Cafes — so too themed shopping is often complemented by simulation, especially in the more sumptuously themed establishments.

But in recent years, hybridization has proceeded apace in Las Vegas. Disney can call upon and deploy its reputation for providing magical experiences, especially those that are aimed at children, and the well-known stable of characters it has created and popularized throughout the globe.

Consulted on 4 December, Also, the company has announced that it is going to refurbish some of its outlets as traditional diners,49 thereby drawing on a motif that is an extremely popular thematic focus for American restaurant chains. It portrays its eating environments as experiences.


Most people are very familiar with themed environments and their attractions, and are not taken in by the seductive experiences they offer. Shanghai Disneyland Park Disneytown. In addition to drawing attention to ways in which the Disney parks may have been influential on a variety of social institutions and practices, I also argue that they exemplify certain developments that were in train before the first park opened Disneyland in It is not surprising, therefore, that many commentators portray Epcot and indeed the other Disney parks as vehicles for selling goods and food.

Adventures in Urban Anarchyby Jeff Ferrell. Walt Disney Studios opened in Divided into lands, themed in terms of the movies and Hollywood, including: The third level of theming at the Disney theme parks is the Disney company itself.


Over the last century it is possible to detect a number of contexts for hybrid consumption. The very process of theming was central to this product differentiation strategy, since most pre-Disneyland amusement parks were loose assemblages of rides of various degrees of thrill. Frantz disneyizatiln Collins ; Pollan ; Ross In West Edmonton Mall, one encounters arcades modelled on the boulevards of Paris and on Bourbon Street in New Orleans along with the conventional juxtapositions associated with North American malls.

The Disneyization of Society. Also, for some time now Disney has been offering its hotel guests inclusive length-of-stay passes to the parks. Handler and Gable The more needs that can be met, the longer visitors will stay and the more money they will spend. Byrne ; Young