Millions of people around the world do most of their shopping online, and successful webmasters find ways to capture a big portion of that traffic. The bulk of traffic to e-commerce sites comes from search engines, and Google is the leader. With that in mind, savvy online business owners use Google Adwords as a Marketing tool. They get fast results and a chance to pitch their products and services to a ready-made audience.
Adwords Is Quicker Than SEO Campaigns
Clients who want to advertise using Adwords just need to decide what terms searchers are likely to be looking for when they use Google. They include those terms in ads that appear in search results. Advertisers pay Google to run the ads. Each time a visitor to the search engine clicks on the ad, the advertiser is charged. However, statistics show that the expense is well worth it. Adwords provides a higher return on investment (ROI) than many other advertising campaigns.
Advertisers Can Increase Brand Awareness
Webmasters also use Google Adwords to get the word out about their products and services. Their ads can include brief messages, product listings, videos, and apps that visitors can install. The ads constantly put brand names in front of searchers. That is critical because one of the ways Google ranks results is by the number of times visitors have searched for them. The goal is for their businesses to appear as close to the first two or three pages of results returned by search engines. Visitors tend to click on the results they see first, and most stick to the first one or two pages of links.
Ads Extend to Gmail
In 2015, Google integrated Gmail ads with Adwords. As a result, advertisers can reach millions of potential clients through their email addresses. That is important because email is an important part of advertising campaigns. Google email advertising typically appears in a user’s “promotion” tab and, sometimes, in the “social” section. Gmail advertising is affordable and works on mobile devices as well as desktops.
Google Adwords is a tool that has become essential to many advertising campaigns. Webmasters pay to have their ads run when Google visitors type in search terms that match their listings. The service drives traffic to websites and provides an excellent return on investment.